Impact

Unified platform
for protest management.

Role: UX , UI, Research, Product.

Platform: SaaS (B2C), Concept

2019-Present

Background

01

Overview

IMPACT is a groundbreaking system that seamlessly integrates essential tools for orchestrating impactful protests within a single cohesive ecosystem, empowering organizers to focus on their message rather than logistics.

Genesis & Evolution

My UX journey began in 2018-2019 when I enrolled in a professional UX design program. While searching for a compelling final project, I witnessed a significant protest by the Ethiopian community in Israel that revealed a critical gap in organizational tools. Through immersive research with activists and organizers, the need became unmistakable—protest coordinators required an integrated ecosystem that could adapt to the fluid nature of social movements. This insight became the foundation of IMPACT.

Continuous Development

Since its initial conception in 2019, the IMPACT system has undergone remarkable transformation. Leveraging enhanced expertise and a more nuanced understanding of protest dynamics, I've reimagined the original project by incorporating sophisticated features, refining the user experience, and implementing a more resilient system architecture. Like the movements it supports, IMPACT evolves organically, continuously adapting to changing needs and incorporating feedback from real-world applications.

Challenges,
pain points & Goal

Complex Orchestration

Protests represent multifaceted initiatives requiring intricate coordination across specialized domains. Organizers must simultaneously manage communications, logistics, volunteer coordination, and strategic planning—often with limited resources and under significant time pressure.

Primary Pain Point

The most critical challenge when coordinating protests is managing large-scale organizational complexity within rapidly changing environments where information flows quickly and decisions must be made with incomplete data. Traditional tools create information silos that hinder effective coordination.

Strategic Objectives

Provide a unified, intuitive platform to monitor and manage all protest-related requirements in real-time
Display meaningful impact metrics through accessible visual data representation that motivates participants
Guide protest administrators toward creating sustainable momentum through actionable insights and strategic planning tools
Foster community resilience through improved coordination and resource allocation

Research Methods

02

Research

Uncovered critical organizing gaps through comprehensive analysis of user behaviors, market opportunities, and protest dynamics—revealing the need for an integrated platform.

User Research

Key Findings

75% of protest leaders fall within the 18-35 age demographic, indicating a tech-savvy user base comfortable with digital solutions.

All effective protests originate from personal experiences or events that create authentic emotional connections.

Movements with positive framing and clear calls to action generate measurably greater impact than purely reactive campaigns.

Comprehensive task progress monitoring is essential for maintaining momentum and adapting to changing circumstances.

Clear team structure and role definition serve as foundational elements for sustainable movement building.

Primary Pain Point

Persona Profile

Age range: 25-35, reflecting the primary demographic of movement organizers.
Technology-proficient but requires intuitive interfaces due to time constraints
Deeply committed to their cause with high intrinsic motivation.
Quick to adopt new tools that demonstrate immediate value.
Limited experience managing large groups or complex projects.
First-time protest organizers seeking to translate passion into effective action.

User Journey Map

Project managment

Store Pages

Market Research

Landscape Analysis

My comprehensive market research concentrated on three critical protest components: Communications, Documentation, and Management. While specialized tools exist in each category, they function as disconnected elements requiring constant context-switching. Extensive competitive analysis revealed no existing solution that integrates the full spectrum of tools identified as essential by users.

Current tools employed across the protest organization ecosystem include:

Communication: WhatsApp, X (Twitter), Facebook, TikTok, Instagram—creating fragmented conversation threads.
Documentation: Google Drive & Docs—lacking specialized templates for protest planning.
Documentation: Excel, Google Sheets, Monday (free tier)—requiring significant customization.

Market Insights

Simple, intuitive learning experiences are essential for rapid adoption during time-sensitive organizing.
Fundraising capabilities represent a significant untapped market opportunity within movement infrastructure.
Streamlined onboarding is crucial for immediate deployment during rapidly developing situations.
Web-based tools offer superior integration opportunities and accessibility across diverse devices.
Existing solutions fail to address the unique contextual needs of protest movements.

Protest Research

Protests function as dynamic living organisms where momentum and strategic timing serve as critical success factors. Effective movements must adapt quickly to shifting contextual landscapes by modifying tactics, strategies, and objectives in response to both internal and external feedback. While protest dynamics vary significantly across causes and contexts, five essential preparatory elements consistently emerge:

Establishing clear, measurable goals with defined success metrics
Drafting a compelling, accessible manifesto that resonates with diverse audiences
Appointing accountable team leaders with complementary skillsets
Forming specialized teams with clear communication channels
Strategically scheduling initial events to maximize visibility and impact

Protest LIFECYCLE

Design Methods

03

Design method

Crafted an intuitive system through five methodical phases: User flows,Information architecture, Wireframing, and High-fidelity design.

User Flow

LOG-IN FLOW

ux wireframe

Design Evolution

The wireframe design process underwent multiple iterative refinements to ensure an exceptional, friction-free user experience. Through rigorous analysis of user feedback, contextual inquiry, and comparative market research, I identified critical opportunities for enhancement and optimization. This process involved constant evaluation against core user needs, resulting in numerous concepts being explored and ultimately refined or discarded to create the most effective solution.

Onboarding Experience

When approaching the design phase, I prioritized the onboarding experience as a critical component for adoption. My guiding design principles remained deliberately straightforward: Simple, Clear & Fast. This approach minimizes cognitive load and user frustration by reducing lengthy tutorials and allowing immediate engagement with the system—acknowledging that time represents the most precious resource during movement building and protest organization.

System Architecture

The system wireframe architecture was constructed through careful analysis of leading solutions in each functional category, then thoughtfully adapted based on research findings and user insights. Throughout this process, I leveraged advanced AI tools to evaluate interaction patterns and refine design elements, ensuring both usability and scalability across diverse contexts and user needs.

uI STYLE

Visual Language & Accessibility

The IMPACT interface employs a sophisticated dark-mode foundation that reduces eye strain during extended planning sessions. A strategic color system features vibrant lime green accent elements against deep charcoal backgrounds, creating clear visual hierarchies that guide users through complex workflows. This high-contrast approach ensures accessibility while establishing a distinctive brand identity that feels both professional and energetic. Typography throughout the system uses a clean sans-serif font family with carefully calibrated size relationships, maintaining excellent readability across devices while communicating the appropriate level of urgency and importance for different information types.

Navigation & Information Architecture

IMPACT's user interface is structured around an intuitive multi-level navigation system that balances comprehensive functionality with cognitive clarity. The primary sidebar provides icon-based access to core modules (Home, Teams, Project Management, Analytics, etc.), while contextual secondary navigation adapts to specific tasks within each section. This modular approach allows users to quickly switch between strategic planning and tactical execution without losing context. Advanced filtering capabilities with customizable parameters enable organizers to rapidly isolate relevant information within complex datasets, while consistent placement of primary action buttons across the interface creates predictable interaction patterns that reduce learning time for new users.

Data Visualization & Interactive Elements

The system leverages sophisticated data visualization techniques to transform complex organizational information into actionable insights. Interactive dashboards provide both high-level overviews and granular details through expandable modules, while color-coded status indicators create immediate visual recognition of progress and bottlenecks. Task management views incorporate temporal elements through Gantt-style visualizations, enabling organizers to understand dependencies and allocate resources effectively. The interface employs thoughtful micro-interactions that provide feedback during critical workflows, and strategically placed action buttons encourage forward momentum while maintaining appropriate safeguards for consequential decisions. This balanced approach to data presentation empowers organizers to maintain situational awareness across multiple simultaneous work streams—a critical requirement for effective protest coordination.

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Color Scheme

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Color Scheme

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Final Design

04

Results

IMPACT unifies protest coordination into a seamless ecosystem, empowering organizers with real-time tools that transform passion into effective, measurable action.